Search Engine Optimization (SEO) helps improve your website traffic and search engine rankings. Content is at the core of every SEO best practice. Suppose a marketer or content writer is asked how to create SEO-based content. The answer will involve a long competitor analysis process, Search Engine Result Pages research, creating an outline, etc.
Is there a way to shorten this process?
AI SEO content writing is a way to reduce the long and tedious process of creating content for your website. Artificial Intelligence algorithms can analyze competitors’ content, SERPs, and topics and help write content. Take the example of the Press Association’s Reporters and Data and Robots (RADAR) project. The project has successfully integrated AI writing for journalistic stories. As a result, it can publish more than 30,000 local news stories each month.
Similarly, many news websites and digital press companies are adopting AI writing, including the Washington Post, the New York Times, and Reuters. Likewise, several businesses and marketing firms are choosing AI SEO writing to develop enhanced content for their brands.
Here, we will discuss everything you need to know about AI SEO writing. Let’s begin with what it is.
What Does AI SEO Content Writing Mean?
Using AI to create content is not a new thing among businesses. We have seen companies leveraging AI to generate different types of analytics, reports, and data, which help strategize business activities. However, an AI SEO content writing tool takes operations to a new level by integrating best practices and search engine ranking factors.
A typical example of AI-based content generation is the automatic suggestions you get while typing messages on your smartphone. While it does not need to analyze keywords or competitor blogs, SEO-based content creation is more than just one-liner suggestions.
So, how does an AI SEO content writing tool work?
AI SEO content creation tools use Natural Language Generation (NLG). It is a part of Natural Language Processing (NLP), which comprises Natural Language Understanding (NLU) and NLG.
Essentially, NLU acts as an interpreter and NLG as a transcriber. Let’s understand this process simply.
Whenever a user interacts with the system, NLU will use different linguistic concepts at its core for interpretation. These concepts deal with sound, word formation, sentence structure, and understanding of human language. In other words, it tries to understand the exact meaning behind human interaction.
Based on these data NLU interpreted, the NLG component generates output data. NLG can help automate content creation for your business or brand based on NLU data. While every AI content creator tool at its core uses NLG, SEO-based auto content generators have a little extra to offer.
Advantages of AI SEO Content Writing
AI SEO content writing tools go beyond the usual auto content generators. What makes them different is the SEO factor. Integrating SEO principles allow your content to have an advantage over others.
An AI algorithm designed for SEO writing not only uses NLG for enhanced content generation but also leverages data research. It analyzes a user’s search intent on the search engines for specific keywords and helps find NLP-based phrases. Further, it analyzes your competitor’s content, aligning it with the NLP terms and search intent.
All these sets of data are fed into the NLG algorithm for enhanced content generation. What’s in it for you, ultimately?
High SEO Rankings
AI SEO content writing helps in getting higher search engine rankings. AI tools can analyze data and provide insights into keywords, ranking factors, users’ search intent, etc. Search engines have a specific set of guidelines. It means your content needs to have authority and trustworthiness for search engines to index it as search results. AI tools provide advanced recommendations to comply with these guidelines.
Search Intent for Targeted Reach
If you are looking to rank higher among specific target audiences, AI SEO tools can help your content strategy with specific data. For example, if you are looking to target a niche audience, AI algorithms enable businesses with analytics that include
- Customer behavior
- Age and gender
- Purchasing power
Personalization of Content
One of the most important advantages of the AI SEO tool is personalization. If you are a business that wants to engage users with personalized content, AI tools are helpful.
Personalization is an important aspect of marketing. With 75% of customers believing in buying from brands that provide personalized digital experiences, personalization of content becomes vital, and AI SEO writing tools are the best way to leverage it.
These are the advantages, but as every coin has a flip side, AI SEO content writing tools have some drawbacks.
Disadvantages of AI SEO Content Writing
Like every technology, AI SEO content writing has drawbacks that can impact your branding and marketing campaigns, as described below.
Lack of Human Touch
Content writing is all about the human touch. When a human writes the content, they empathize with the customer’s problem and help the audience understand the brand’s solution.
However, AI SEO content writing tools are still in an experimental phase in realizing empathy. According to a NIST report, AI systems have an inherent bias due to underlying data and algorithm issues. As a result, AI SEO writers lack that human touch and often fall short in empathizing with the customer’s pain points.
Going Beyond Algorithms
AI relies on algorithms to deliver content, and its capabilities are restricted to the data you use for training. In other words, AI’s intelligence and creativity depend solely on the data. However, creativity has no limits. Humans can create highly engaging and personalized content going beyond an algorithm’s capability.
There are many different ways to use AI content writing tools. Let’s discuss some of the primary use cases.
What are the Uses of AI SEO Writing?
Artificial Intelligence is an innovative technology that works best with sufficient data. So, use cases of AI SEO content writing revolve around analytical functions like competitor analysis, keyword research, and content generation to achieve higher rankings.
Many keyword research tools allow you to find optimal vital phrases. However, there are specific limitations. For example, deciding on your keywords, their usage, and their density in the content depends on the writer’s knowledge.
AI SEO tools can help you find the right keyword to target, how much density you need to maintain, and which ones match the search intent of your target audience. Take the example of the AI-based SEO Hub from Scalenut that allows you to find key phrases. These terms are sourced after analyzing competitor blogs, search intents, and different keyword factors.
However, it is just one feature of the SEO Hub; for a small business or brand with a restricted marketing budget, such a tool can mean much more.
SEO Strategy for Optimized Rankings
From topic recommendations to analyzing the questions that users ask on search engines for information, AI can help you with analytics for an enhanced SEO strategy. SEO success is more likely if your content syncs with the search intent and targets the right audience.
Google uses quality raters to decide on high-quality content and index them based on different data signals. The data signals include the page’s structure, domain, other related sections, backlinks, and author signals. Here is how the entire system works:
- Google’s algorithm produces a set of search engine results based on what the algorithm recommends and the content’s intent. Specifically, your content needs to be closely aligned with the search phrase and niche.
- The search engine sends the top ranking sites for one set of quality raters.
- Further, it pushes the data signal adjustments for all the algorithms worldwide for the website indexing process.
These signals can make or break your SEO, which is where AI can help. Use AI SEO writing tools to ensure that you integrate key phrases into the content. You also need niche-based topics, and an AI tool can help by recommending the most suitable topic according to your target audience, keywords, and campaign goals.
There are several backlinks service providers available as well.
In other words, an AI SEO tool can help you improve your marketing strategy for better results.
Optimizing the Published Content
Repurposing your existing content to revamp the branding game looks easy on the surface, but it needs detailed research. Ask a marketing professional whether it’s easy to repurpose published content over creating new posts, and they will tell you that it’s quite the opposite.
Your published content is written for a time when the market, audience, and customer behavior are specific. So, with time, you need to stay relevant, which means making constant updates over many years. For this, intensive data research is required.
An AI-based tool can use algorithms to scan through data across the internet and search for optimal recommendations for content creation.
Generating an SEO-optimized copy can mean everything for your business; here, it is essential to understand the search engines’ algorithms and how they rank different websites. Apart from the quality raters, there are several other elements like link popularity, authority, on-page keywords, etc.
Generating copy that has authority and integrates on-page keywords optimally needs more than just creativity. Take the example of Google Ads. As a business, you may have ads running over several locations. If you don’t have an optimal copy, your ad will be irrelevant after a specific period.
An AI SEO copywriter can help you create engagement according to the target audience, location, and marketing goals. For example, you can use an AI copywriter to create Google Ads copy according to your specific requirements. You can also create product descriptions, Facebook ads, meta descriptions, online reviews, and Google headlines.
So, we have discussed everything from the advantages and disadvantages to the use cases of an AI SEO content writer. However, the bottom line is whether these tools are the future of content writing, or are you better off without them?
AI SEO Writing and the Future
AI SEO writing tools are here to stay, and there is no denying that they can help you create enhanced copies for several use cases. However, as the technology and innovation in machine learning algorithms evolve, it will be a human-machine setup. In other words, AI-based SEO writing tools and human writers will work in sync to create engaging copies.
Though we are already experiencing several tools offering long-form AI-based content generation, creativity and empathy are two distinct aspects that AI has to catch up on to expand the use cases.
AI is enabling different aspects of content generation and marketing strategies. Brands can leverage machine learning algorithms to not only create excellent copies but also reduce time and improve the frequency of content generation.
Though AI content writing tools have limitations, you need to consider the advantages they offer for your content writing projects. Lastly, the use case is a significant aspect of choosing an AI SEO content writing tool. Depending on the purpose, you can select the best-suited tools and start your journey towards content automation.
Start using AI to turn around high-performing marketing copy 10x faster.