Winning your potential prospects’ trust can be a challenging task. 

Before you can even start expecting to earn, you have to prove your ability to deliver impeccable results with what your services or products promise.

Suppose you could say that your specific product brings excellent results or that your particular service is way ahead of the competition. But is it enough to win prospective customers’ trust?

Absolutely not!

They need to see hard proof.

One of the most effective ways to prove your worth and win your targeted people’s trust is through writing a remarkable case study. 

It is not an easy feat to write a well-knit case study. 

Completing a custom case study often gives many students and even businessmen headaches. Even the brilliant students fail to craft a good case study. 

Therefore, they need professional case study writing services to get their projects done. In addition, hiring an expert case study writer enables them to earn decent grades in academia. 

If you are one of those students who struggle to write a case study, do not worry. This ultimate guide will help you write a top-quality case study.


What is a Case Study?

A well-knit case study copes with a particular challenge a firm or an organization has faced and a practical solution it has chosen to solve it. 

A case study is a descriptive form of writing because it focuses on numerous details related to the pain points and an ultimate solution. It can be presented in the form of an article, blog post, white paper, webinar, etc.

Many students enroll themselves in digital marketing course to learn marketing basics. In addition, they know foolproof ideas related to product promotion.

It is crucial for a case study to narrate the story of a winning business partnership between a customer and a vendor in a professional business environment. Maybe the success you highlight lies in the number of leads your customer has driven or revenue generated. 

Why do the Top Marketers Prefer to use Case Studies over other Marketing Tools?

Most importantly, a case study is an invaluable asset when establishing proof that you are offering top-notch services or products.

Some shreds of marketing reports unveil that approximately 13% of marketers rely on their content marketing strategy on case studies. It makes case study writing the fifth most famous type of content.

Now, you are pretty familiar with how efficiently a case study works.

Can you squeeze the most value out of a case study?

Yes, you can.

All the case studies are not developed on the same pattern. A case study: if written well, it can find potential prospects for you and persuade them that your product or service is the only option to tailor their needs.

This is why a case study is the topmost priority of many marketers for attracting customers.

1. Follow a specific case study template

Narrating your customer’s journey is an exciting procedure – you have to focus on his success while naturally involving your business in his narrative.

Many impressive free case study writing templates include three plain text and designed templates to demonstrate how your client thrived while availing your service.

2. Know your Case Solution’s Objective

All the case studies are developed to explain your service or product’s value, but not all cases have the same customer’s objective.

So, you should identify the goal or objective of the client you are featuring. In simple words, where does the customer reach by the end of the paper?

Case Study

The customer’s objective you highlight will strongly depend on your potential customers due to publishing your case solution.

Stick to one of the following customer’s objectives:

  • Lowering business costs
  • Driving more leads
  • Expanding business
  • Becoming more sustainable
  • Driving more revenue

3. Choose a Suitable Case Study Medium

Now, you need to determine the medium in which you want to craft a case study. In a nutshell, how will you narrate the story?

Unlike other marketing techniques, a case study should not be written on a single page. Instead, using multiple platforms to publish your case study will enable you to promote your piece. 

For instance, a written case study might live on a blog post and website. You can use infographics for Pinterest. Likewise, a video case study can be used for a YouTube channel.

You can consider the following mediums for your case study:

  1. Written Case Study

You can write a case study in the form of an ebook and attach a downloadable version of the PDF to your website. 

Plus, you can gate the PDF behind an online form for visitors to fill out before downloading the PDF, allowing your case study to drive more leads for the business.

  1. Infographic Case Study

It would be best to use a vertical infographic format to tell your success story to your targeted readers. 

  1. Video Case Study

You should arrange a meeting with the customer and shoot an interview. Seeing your featured client talking about the product or service he availed can impress your potential prospects.

  1. Podcast Case Study

Podcasts allow you to have the best conversation with your featured client. In addition, this form of case study is more natural to the audience.

4. Figure out the Exact Candidate for your Case Solution

Talking about your previous projects requires more than just picking a person and narrating a story. 

In order to write a top-quality case study story, you need the permission of a customer, quotes, and a solid plan. It would help if you did these things for selecting a featured client:

  1. Having good product knowledge

It will help you choose the right customer who is well aware of the benefits of your product. In addition, it will help him better speak to the value of what your service or product offers.

  1. Exemplary results

Only the customers that have earned the best results will make a top-rated case study. If your product or service helped them see an outclass ROI, they would willingly sing your product’s anthem.

Accordingly, you need to select the client who has experienced tremendous success from your services. 

  1. Switchers

This is the most critical case where a customer already worked with one of your competitors and availed your services. Therefore, he can perfectly highlight your competitive advantage. 

  1. Recognizable names

While small businesses can have engaging stories, more prominent companies can help you build your credibility. 

The actual fact is that more than 80% of consumers will say they will buy from a brand they are already familiar with, particularly if they already have a connection with it on social media.

5. Contact your Client and Grant his Permission

To get your selected customer involved in your case study, you should set a phase for making direct communication with him. In simple words, it means developing a timetable with him.

Most significantly, you need your subject’s approval at this stage. When approaching your featured candidate, directly state your objectives.

It will help you gain his permission if you put yourself in your customer’s shoes. What will he expect from your case study?

Undoubtedly, you are writing the case study for your own benefit; your selected customer is more valuable.

Although you are writing this for your own business, your targeted customer is also interested in its benefits for him.

What are the benefits you can offer to your customers?

These are the four potential benefits you can deliver to your featured customer.

  1. Brand awareness

Explain to your targeted client to whom this case study will be featured and how this uplifts his brand awareness.

 In the B2B market, getting brand awareness outside the market can be challenging. So, you can help your client to expand his brand’s reach.

  1. Product discount 

This is a special incentive you can offer, mainly if he is your present customer. If he agrees to be your featured client, offer him a discount on your products. 

  1. Backlinking

This benefit is more resonate with your selected candidate’s marketing team. In addition, when you publish your case study on your website, it will link back to your featured customer’s site – called backlinking. 

This will allow visitors to go through your client’s website too. In addition, Google will authority the backlink from your site to your subject’s page.

It will also help you rank high in Google search engines. 

6. Craft Case Study Template

When your client approves your case study permission, you can send him a release form. This release form will tell your selected client what you need from your subject.

Thus, kicking off this procedure by email is a good step.

Release form

This page can vary in length, depending on parameters like your company’s size, your work nature, etc. You can include the following areas in your case study release form:

  • A crystal clear explanation of why you are writing this case study.
  • You want to have your client’s company information in your paper, i.e., name, logo, cover picture, etc.
  • Compensation note

Success story

A success story letter is an overview of the overall case study procedure. Other than how your product helped your featured client fix his pain points, you should include the steps like the acceptance, questionnaire, interview, draft review, and final approval.

7. Ask the Right Questions

Before organizing the interview, ensure that you are pursuing success. The secret of writing a winning case study lies in asking the right questions from your client.

For example:

  • What were your goals before availing our service?
  • What were your pain points before approaching us?
  • How has our product or service proved to be the best against your challenges?
  • What benefits did you get with our service or product?

Open with your featured client’s business

The primary goal of this portion is to drive a great understanding of the firm’s current problems and goals and how they fit into their marketplace. You can ask the following questions:

  • How many years have you been in the market?
  • Number of employees you have
  • What are your current goals?

Cite to your client’s challenges

To tell a captivating story, you require a context that perfectly tailors to your client’s pain points. You can ask the following sample questions:

  • What particular challenges force you to look for an ultimate solution?
  • What might be your situation if you did not determine your challenges?
  • Did you try other solutions before benefitting our product?

Elaborate how you implemented the solution

In this step, you should highlight your client’s experience. Following are the sample questions:

  • How long did you struggle in finding a suitable solution?
  • Did our product deliver expected results?

Explain how your effective solution works

Your goal should let your potential prospects understand how your featured client is using your service or product. For example:

  • Which specific aspect of the product that you rely on the most?
  • Who used our product?

Uncover the results

Now, it’s time to unleash the measurable results generated by your service or product. For instance:

  • How did our service or product help you save time?
  • How did it give you a competitive advantage?

8. Case Study Format

Once you have collected all the crucial information, it’s time to turn it into credibly written content. 

To help you master this step, you should remember that you can craft content in written or video format. 

To layout, your case study format, include the following elements:

  • Attractive title
  • Supporting subtitles
  • Customer’s bio
  • Challenges he was facing
  • Incredible solution
  • Driven results
  • Quotes and supporting visual elements
  • A solid call to action

9. Publish and share your case study

You can publish and promote your case study on social media channels when you have done your case study.

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